The Importance of Colors in Marketing

The perfect label will grab a customer’s attention through excellent graphic design choices. During your label design process, you may want to use specific colors to identify your product and separate your business from the competition. A company that creates labels will be able to work with you to help you choose the right colors for your final design. Let’s take a quick look at why colors are so important in marketing and labels.


Warm Colors Add Energy

If you want your product labeling to convey a sense of energy, enthusiasm, or optimism, you may want to choose warm colors for your design. Colors on the warm side of the spectrum, such as yellow, red, and orange, will provide your label with a cheery and upbeat appearance. You can also use bold shades of red and other warm colors to add a pop of visual appeal to your label.


Cool Colors Convey Growth and Calm

Whether you are packaging an eco-friendly product, or you simply want your customers to feel calm when they are looking at your item, you may want to select colors that are on the cooler side of the spectrum. Blues and greens are incredibly soothing colors, and are suited for the packaging of beverages, beauty products, and health conscious items.


Neutral Colors Create Balance

As you are picking out colors for your logo design, you should also rely on key neutral colors. White, beige, and black are all essential elements of many smart logo designs. When you integrate neutral colors with bold warm shades or cool colors, you can create an overall balance for your label.


When you are getting ready to print new labels for your product, contact Miles Label by calling (800) 331-1897. Our product labeling company uses the latest printing technologies to create top quality labels for a variety of businesses. We look forward to printing beautiful labels for your business in Tucson.