Businesses primarily use beer and wine labels to let their customers see what the individual bottles contain. For example, labels typically include the name and type of beer as well as key details related to ingredients, bottling and expiration dates. If this information weren’t on a beer or wine label, then customers would end up confused and directionless when deciding which items to purchase.
Grabs attention
Though wine and beer labels may primarily convey the ingredients of a beer or wine brand, they also help advertise the product. This is arguably an even more important role of labeling in the sales process. In fact, the packaging of a product plays a key role in influencing customers’ decisions to purchase. When confronted with a variety of similar beverages around the same price, customers likely rely on the unique packaging to make their final purchasing decisions. In the case of beer and wine, packaging is displayed directly within the beer label or wine label.
Distinguishes product
When an industry has hundreds of varying products, businesses need a way to make their products stand out from the crowd. First time shoppers and those seeking to try something new will often make their decision to purchase based on the wine label. Even seasoned wine or beer shoppers can be swayed to try a new product if an attractive label catches their eye while they scan for their favorite wines and beers.
Gives breweries an edge
With the emergence of microbreweries across the country, the choices of beer have increased substantially. This surge in competition has created the need for breweries to design an attractive or catchy beer label design. Especially when trying to break into a new market, a catchy label can make or break a brewery.
If you’re interested in designing a new wine or beer label for your company, Miles Label Company, Inc. can help. We understand the importance of a well-designed label, and we will do our best to help you create the perfect look to help your product stand out from the crowd. You can reach us at 1-800-331-1897.
