When you reach for a cold beer to unwind at the end of the day, there is a certain comfort that comes with seeing the familiar label of one of your favorite brews. Beer labels can have a big impact for marketing the product inside the bottle and creating brand recognition for the brewery itself. With the rise of craft brewing in the U.S., there have been many great labels created, each with its own story of design inspiration. This article will take a look at the stories from three different craft breweries, who each have a distinctive brand recognized on their eye-catching labels.
Ommegang
If you think of landmarks located in Cooperstown, Ommegang Brewery is probably the second place that comes to mind following the Baseball Hall of Fame. With the Ommegang label, it was important to create a look of luxury that matched the higher price tag of the Belgian-style ales coming from this brewery. That’s why the Ommegang logo has a regal appeal that is reflected with elegant bottle designs that are not shy when it comes to metallic accents and rich, deep colors.
Dogfish Head
The style of Dogfish Head is a stark contrast to Ommegang, as their founder was inspired by Andy Warhol, who famously blended mediums and concepts to make art more approachable. From the rough-around-the-edges logo to the layered textures of every Dogfish Head label, there is a sense of easy likability on the front of each bottle.
Evil Twin Brewing
Evil Twin Brewing began its legacy with a hipster attitude, which is embraced and reflected in its geometric logo. The cool, modern style and triangular theme of the logo is reimagined on each label, which are all designed without a taste of the beer itself—only with the name of the beer and the style.
If you are in search of labels to give you a creative edge in the increasingly competitive world of craft brewing, contact Miles Label Company for a design consultation. You can reach us at 1 (800) 331-1897, or visit our website for a look at some of our existing designs.
